Marketing Ideas

January 22, 2012 at 5:37 pm Leave your thoughts

I’ve been trying to think of ways to sell/market my dolls once I get that far.  I should probably focus on getting them done first, but I like thinking about this stuff. I’ve been planning a choice doll system for a while, but I am not sure what to do with limited dolls and stuff. I think the purpose of resin BJD’s is the customizable aspect, and limited dolls kind of take away from that, especially when what is special about the doll is just the faceup and the outfit. I definitely want to do special fancy sets, and they probably should be limited from a marketing and just a practicality standpoint, but I still want people to have options, because that really is what this hobby is about.

My idea right now is to have the limited sets available in multiple sculpts, with one new sculpt being the focus.  Each sculpt will have a “personality” and color scheme that stays the same throughout any limited set they are available in. For example, Oriana will be gold and white, and kind of Valkyrie like (Oriana means gold). Penelope will be pale with colors black and purple and kind of stern/villain-esque – she will be my spider – I chose her name because it is associated with weaving from Homer’s Odyssey. Then, say, when I release the spider set, Penelope and her color scheme will be the focus, but you could also get an Oriana (or whatever other sculpts I include) spider which will be the same style, but with her face and color scheme. I haven’t decided if I should allow mixing face and colors (it will be easier for me not to, because then I can get a head start and make a few sets in advanced – I also don’t want to detract from the “setness” of it, if that makes any sense), but I do want to give people options.

If I ever get to the point where I can dedicate most of my time to making dolls, I’ll probably do a special set a few times a year, then have the basic choice doll available a few times in between. That way there is a bit of incentive to buy at certain times rather than have the choice doll always available (and it would be easier for me to just focus on one thing at a time).

I know I’m getting ahead of myself, but I like to plan. I think I enjoy planning out all the tiny details more than actually doing what I am planning, which is probably why I never get anything done. At least I got in the mood to model my doll more. These moods normally last me a while so hopefully I can get most of what I have left done before life gets in the way or I burn myself out (I tend to stay up to around 6am modeling every night without realizing for a good week straight when I get in theses modes – I know it is bad when I start hearing the trucks and cars outside).

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